Judging by the efficacy, Instagram Reels could be considered one of the most proactive means to extend one’s reach, increase engagement, and build a presence on Instagram. With this ever-evolving technology and social media, in particular, getting attention might be a tall order. This is where the application of the currently trending sounds comes in handy. These audio clips added to the Reels also serve the purpose of increasing their audience, enhancing their spread, or even pushing them to go viral.
In this guide, we’ll break down why trending sounds are so effective, how you can identify them, and actionable steps to use them to skyrocket your Instagram Reel views.
You've likely observed that some sound bites appear often as you keep scrolling down the Instagram home page. Well, that is by design. The algorithm that governs Instagram has been optimized to favor posts that incorporate popular audio tracks. But why is there a clear advantage in using trending sounds?
Here’s an insight: Using a currently trending audio, increases the chances of your Reel being shown to users who have previously viewed similar content. This is to say, the algorithm of Instagram works for you, showing your content to the right people at the right time.
Let’s break this down a bit further:
Enhanced Discoverability: Reels often feature popular audio on the Explore page, which is then shown to people engaging with that kind of content. Enhancing visibility can foster what is called a snowball effect, bringing in thousands of views in a matter of hours. To increase your visibility you can also buy instagram reel views from a genuine growth service provider.
Increased Engagement: Trending topics tend to command people's attention. For instance, if a sound makes the cut, then users will watch, like, and share the respective Reels with that Audio. The more engagement your Reel receives, the longer Instagram will promote it.
Remaining Relevant: It is important to make use of trending sounds because in this way you can keep up with the trends on social media, which is important if you wish to keep existing followers and acquire new ones. Riding a trend indicates that the brand/personal account is up-to-date, fun, active, and appealing to be followed. To acquire new followers you can also buy real active instagram followers from a reliable growth service provider.
Having established the understanding of the power of trending sounds, let us now look at the facts of how one can search for such sounds and leverage them efficiently.
Step 1: Discover the Latest Trending Sounds on Instagram
Finding trending sounds is the first and most crucial step. But Instagram doesn’t have a specific “trending sounds” section, so you’ll need to do a bit of detective work. Here are several methods to help you find the hottest audio clips:
The simplest way to discover trending sounds is by scrolling through the Reels tab on Instagram. As you browse, take note of audio clips that you hear repeatedly. If you notice the same sound in multiple Reels, it’s likely trending.
Pro Tip: Pay attention to the audio icon in the bottom left corner. When you tap on it, Instagram will show you how many Reels are currently using that sound. If the number is rapidly increasing, jump on it before the trend loses steam.
Certain Instagram profiles are meant for posting trending sounds to politicians. Politician accounts like @creator and @reeltokcoach showcase on their feeds what is in the trend. These profiles are amazing at keeping abreast with current developments without wasting time scrolling for hours.
Many trending sounds on Instagram Reels originate from TikTok. By keeping an eye on TikTok trends, you can be among the first to use those sounds on Instagram before they blow up.
Pro Tip: When you come across a viral sound on TikTok, check if it’s available on Instagram by searching for the sound or uploading the audio to see if it already has traction.
When creating a Reel, Instagram allows you to search for sounds by typing keywords into the “Browse audio” section. The platform will suggest trending audio clips that are currently popular. This is a quick and easy way to find sounds that are likely to perform well.
Step 2: Use Trending Sounds Strategically
So, you’ve got a popular sound—now what? Just using the audio in the background of a random video won’t give you the results you want. To get the most out of your views, there is a need to be tactical with the use of trending sounds. Here’s how to go about it:
The most successful Reels are those where the audio complements the visuals. Before jumping on a trend, think about how you can use that sound to enhance your content. If your account focuses on fitness, for example, choose a trending sound that fits the vibe of a workout clip.
Example: If a comedic soundbite is trending, try using it to add humor to an otherwise ordinary scene. This can make your Reel stand out and encourage viewers to watch it multiple times.
When it comes to creators using the same audio and how to stand out from the growing number of them, it is suggested to go for something original. It can be a witty caption, a quirky cutting of the video, or even a comical storytelling accompanied by sound. The main thing is it must deviate and not go overboard with the current trends.
Agency advice: For imitating trends, usually, the users are praised a lot on Instagram. For example, a well-planned Reel combining trends and sound is often greeted with a higher number of interactions, for instance, sharing, commenting, and saving which helps in enlarging the scope of the Reel.
While watching a video where everything is in sync with the audio is quite pleasing, there are always instances like a dance performance, a showing of a particular product, or even a change of scenes whereby showing the clips in a particular pattern according to the beat helps keep the viewers in focus.
Applying text animations is indeed an effective technique to extend the context, spice things up, or deliver a sound joke. Text may also be necessary when a viewer is watching with the sound turned off, especially to spread the message across.
For instance, when using trending motivational audio, it is recommended to use motivating text as an overlay as well. This can entice the viewers and compel them to either save or share your Reel.
Step 3: Optimize Your Reels for Maximum Reach
Now that you’ve created a Reel with a trending sound, the next step is to ensure it reaches as many eyes as possible. Here’s how to optimize your content:
Incorporating appropriate hashtags of any type is very cardinal for enhancing the visibility of your Reels. Employ good and relevant hashtags and some lesser-used yet relevant to your content. Also, you have to put in the hashtags of the trending sound or the theme that your video depicts.
Post-timing of any content is very crucial. Furthermore, make use of Instagram Insights to assess sons' actions to determine at what periods of time the audience has the highest number of followers. Targeting your Reel under such conditions can result in more viewers appreciating your work than otherwise, hence communicating to Instagram that your work is worthy to be advertised.
Captions are perhaps the most important aspect that is always ignored. In your caption you can create an interest, pose a question, or notify someone with a “Please Share this if you concur!” type of message. Captions help in engaging the audience to the content hence increasing its imputed limitations.
Once you’ve posted your Reel, don’t just sit back and wait. The more engagement your post receives right after it’s published, the more likely Instagram is to promote it. Reply to comments, ask your followers to share, and like responses to keep the conversation going.
Step 4: Measure Your Success and Adjust Your Strategy
After you’ve posted your Reel, it’s important to track its performance. Instagram Insights provides data on views, likes, comments, shares, and saves. Pay close attention to which Reels are getting the most engagement. If Reels with certain types of trending sounds perform well, consider creating more content in that style.
Pro Tip: Experimentation is key. Try different styles, tones, and types of content with trending sounds to see what resonates most with your audience.
Here are a few additional tips to help you maximize your success on Instagram Reels:
Create Your Trend: If you’re feeling bold, try creating your own original audio. If it takes off, others might start using your sound, which can drive significant traffic back to your profile.
Be Consistent: Consistency is crucial for growth. Regularly posting Reels with trending sounds helps you stay visible and build momentum.
Hop on Trends Early: Trends move fast, so don’t hesitate. The sooner you jump on a trend, the better your chances of gaining visibility.
Using trending sounds on Instagram Reels is a fantastic way to boost your views, reach a broader audience, and grow your following. By staying current with the latest trends, using them creatively, and optimizing your content, you can significantly increase your engagement and visibility on Instagram.
So, what are you waiting for? Start exploring trending sounds, get creative, and watch your Instagram Reels soar to new heights. Happy creating!